The Year in Lockdown
Has it really been a year…?
I thought I would take some time to reflect over the last year and the challenges I’ve faced with the lockdown.
Why are florists blooming?
The start of lockdown was a bit tricky, with the Wedding and Workshops side of my business coming to an abrupt HALT. I put on my thinking cap and adjusted very quickly my way of working, addressing my mindset enabled me to continue to serve my customers, whilst earning a living to support my children, who consequently are my BIG why. (Another blog for a different day)
Being Studio based helped me do this, compliantly with the Strict covid Guidelines.
I have played a role in many of your loved ones funerals this and last year, which whilst I found and still find this extremely sad, designing the flower arrangements for you has been an absolute honour and I feel very privileged to have been asked. Blooms by Julie really do care and because I am so dedicated to my trade, I beleive this really does show in my work.
I can empathise totally, having lost my own Mum shortly before corona virus, and my uncle,( her brother,) during the pandemic to corona virus too.
When lockdown first hit we had some glorious weather, and some florists turned to selling plants, I chose not to do this, as we have a fine supply of plants for the home and garden at our local garden centres, and believe it or not, I’m not that keen on gardening and my knowledge is limited. Leaving plants to the experts was a good option I felt. How many florists do you know with artificial GRASS lol ? I’m one !!
Pop up shop.
The summer was a great time for me, with the market in Baldock becoming a pop up shop on a Wednesday. My weekly presence there was the start of my very successful fundraiser for the Garden House Hospice Care. Raising funds continued with an online workshop demonstration via FACEBOOK LIVE, with the additional help of Harry the fundraising manager of the Garden house Hospice. The Pumpkin arrangement (demonstrated by me live on the evening) and other prizes which were kindly donated from many other LOCAL SMALL BUSINESS in Baldock. These were won during the event, and Harry and I had a lot of fun whilst you supported us in raising some much needed funds.
Along side the market came the DOORSTEP flower deliveries, to those you couldn’t be with or see. Sending love and hugs in the form of flowers became very popular. Spreading love not germs became a new way of life, and #thinkflowersthinkflorist became a trending hash tag on the instagram grid.
New website and branding.
November was exciting as I relaunched my business with a NEW BRAND and website, which includes a WEBSHOP I was beginning to now feel that my journey so far was really beginning to BLOOM (sorry pardon the pun, just had to do it).
New website and new brand photos, but the same me behind the business, still working with the same goals and values, but having the new business identity I really feel it is in alignment with me now.
Have a look and see what you think.
And then the 2 biggest days in a florists year…
Sending love to your loved ones in the form of flowers over Valentines Day and Mothers day has to be the busiest times for florists, all over the world.
Blooms by Julie was no different.
I open my order books early to allow you to place your orders and not risk disappointment, being a Solopreneur with only one pair of hands it can be a challenge.
I do hope not too many people missed the cut off this year, if you did, my advice would be to PRE ORDER so you don’t miss out.
What next you might ask? Now I rest for a few days, but before I get buried in a mound of paper work, quotations, and emails I would like to say a MASSIVE THANK YOU to YOU my customers who without, I would have no business.
Much love Julie x
PS If you would like to follow me and be social then my links are below, perhaps share me with your friends and family who love flowers too!